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Technology & Innovation

CEOs Get Green Bottom Line

Two decades after the concept of ‘sustainability’ shifted from a financial to an environmental association, corporations are seeing the business case for focusing on the environment.

What’s the Latest Development?

‘Sustainability’ went from financial to environmental in 1987 when Norwegian P.M. Gro Harlem Brundtland coined the definition, “Meeting the needs of the present without compromising the ability of future generation to meet their own needs.” Now companies see the financial payoff of going green.

What’s the Big Idea?

Bayer Corporation CEO Greg Babe: “What I’m most proud of is the fact that we realize that there is a very solid business case for sustainability.” Oncor CEO & Chairman of the GridWise Alliance Bob Shapard: “What you find in big industrial concerns is they’re fairly sophisticated in how they consume energy. What you don’t find is with individual consumers in their own personal lives…they don’t consume energy smart at all.”


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