Skip to content
Technology & Innovation

Cheap Food’s True Price

The real cost of cheap pineapples in the UK is carried by Costa Rica, where sprays and pesticides eliminates biodiversity and endanger public health.
Sign up for Smart Faster newsletter
The most counterintuitive, surprising, and impactful new stories delivered to your inbox every Thursday.

“It seems miserly to complain when supermarkets generously ease a little of the burden by slashing the cost of small treats like a pineapple, or day-to-day basics like milk. It is only when more record supermarket profits are announced that it seems it doesn’t quite add up.” “The real cost of producing cheap food is very high indeed. Selling pineapples at giveaway prices in the UK means the real cost is borne in Costa Rica, where the process of applying up to 16 different chemicals in sprays and pesticides eliminates biodiversity and endangers the health of the people who live and work nearby.”

Sign up for Smart Faster newsletter
The most counterintuitive, surprising, and impactful new stories delivered to your inbox every Thursday.

Related

Up Next