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Technology & Innovation

Hot Waitresses: The New Economic Indicator

New York Magazine writer Hugo Lindgren finally found one economic indicator from this recession that he likes. His hypothesis: the hotter the waitress, the weaker the economy. He writes: “In flush times, there is a robust market for hotness. Selling everything from condos to premium vodka is enhanced by proximity to pretty young people (of both sexes) who get paid for providing this service. That leaves more-punishing work, like waiting tables, to those with less striking genetic gifts. But not anymore.” Now, managers are looking for waitresses that can bring in business. “As a commodity that’s fairly cheap, historically effective as a marketing tool, and available on a freelance basis, hotness will likely be back in demand long before your average Michigan autoworker is. Or the rest of us, for that matter.”


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