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Technology & Innovation

Is Facebook Healthy?

“Can your social network make you healthier? It’s a question that health organizations are asking more and more as part of a wave of new gaming experiments.”
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“In June, Vancouver game consulting company Ayogo launched a Facebook game called HealthSeeker that awards ‘life experience’ points or virtual gifts when players with diabetes make small lifestyle changes. For example, it might assign a challenge such as not putting sugar in a single cup of coffee and then reward the player for completing the mission. The challenge of this kind of game isn’t to convince people of something but to get them to act. ‘People are already emotionally committed to their health,’ says Michael Fergusson, the founder and CEO of Ayogo.”

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Our idea offers a solution for how the for-profit health insurance provider business model can be innovated on to not only allow for active participation and collaboration by policyholders in the creation of value, generate additional revenue and help finance the cost of health plans, but also provide for the realization of an improved, and invariably more productive alignment of interests and strategies across the entire healthcare value network.
Our idea offers a solution for how the for-profit health insurance provider business model can be innovated on to not only allow for active participation and collaboration by policyholders in the creation of value, generate additional revenue and help finance the cost of health plans, but also provide for the realization of an improved, and invariably more productive alignment of interests and strategies across the entire healthcare value network.

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