Christie Hefner, daughter of Hugh Hefner, is the former chairman and CEO of Playboy Enterprises.During her tenure, Hefner restructured operations and initiated the Company's highly successful electronic and international expansion.[…]
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Christie Hefner talks about the two touch points that excite her most about the future of Playboy.
Hefner: I like the hi-tech hi-touch combination. So on a hi-tech side, you know, the ability to really drive growth through digital. And on the hi-touch side, the ability to bring the brand to life with our location based entertainment. So, we’ve seen great success with our Las Vegas property and I’m really excited about what we’re building in Macau and I think there are going to be another, let’s say, roughly two dozen locations around the world where we’re going to be able to build entertainment destinations with local partners, where people can have the chance to go to a cool Playboy party.
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