Christie Hefner says people feel rewarded when their ideas matter.

Hefner:    We’ve tried different programs.  We had something called the golden rabbits for a while where there was a process whereby people could be nominated for innovative ideas and then we chose a certain number each year and took people to dinner and gave them an award.  We’re not doing anything as formal right now.  We’re trying to, you know, kind of do shout-outs through our own internal communication vehicles.  I do an annual all-employee meeting at each of our locations and that’s a logical way to kind of highlight what have been sort of special accomplishments of the last year as well as set up what our goals and priorities are for the next year.