Creating Brand Ambassadorship; Don’t Miss the Obvious!

I’m developing a great relationship with my friends over at MediaPost, I’ve really enjoyed the contribution process, and the editors there are really great people!

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My second article came out in Video Insider last week, it’s titled: “Partnering with Your Employees: Creating Brand Ambassadorship Within Your Organization” and I think it’s worth the estimated 3-minute read. Here’s an excerpt to help you decide:

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More often than not, a key to building better relationships with your audiences requires that you connect them to a real person who can serve as a sincere face for – a more humanized angle to – your brand identity . Here, empowering your own employees to promote your viral campaigns can lower your acquisition/marketing costs, create a tangible brand experience for your audiences, and boost morale within your organization.

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 If you’re running viral campaigns (using video and/or social methods), you should read the article. Check it out.

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