M.C. Hammer: Search Entrepreneur

What’s the Latest Development?

M.C. Hammer, the entertainer turned entrepreneur, presented his newest Internet search technology at the Web 2.0 summit recently held in San Francisco. Hammer demonstrated a tool called WIREDoo which he says does both ‘deep search’ and ‘relationship search’. “Specifically, search queries add the notion of data relationships to results. For example a search of the word ‘car’ might also come with the relationships to insurance, cost, specs, mileage, and who the driver will be.”

What’s the Big Idea?

Relationship search technology would augment current search capabilities like Google, not seek to replace them, Hammer said. During a demonstration, nuanced results were given to very basic searches: “In one search on a zip code, Hammer showed in a single screen result the schools, homes, information on the community, shopping, crime rate…when he further selected ‘homes’ the result set showed information like square footage and schools, among other data.”