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Technology & Innovation

Publishing Fearlessly

James Bridle writes that publishers need to look beyond one-size-fits-all definitions of their product, and take a long look at where and how people are reading.

“We need to make visible the full life of the book: the months of writing and editing; the book as advertisement for, and latterly souvenir of, itself; the book as site of engagement and start of a conversation,” writes James Bridle. “We should learn not only from other content industries, but from the digital support structures that have grown up around them.”


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