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Who's in the Video
Dan Ariely is the James B Duke Professor of Psychology and Behavioral Economics at Duke University. He is the founder of The Center for Advanced Hindsight and co-founder of BEworks,[…]

Just in time for New York’s fashion week, Dan Ariely, the Duke Behavioral Economics professor and author of Predictably Irrational, sent Big Think a video on how fake designer sunglasses turn people into liars.


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