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Christie Hefner, daughter of Hugh Hefner, is the former chairman and CEO of Playboy Enterprises.During her tenure, Hefner restructured operations and initiated the Company's highly successful electronic and international expansion.[…]

Christie Hefner says implementing a five-year plan is impossible.

Hefner: Well, I think it’s a combination of, you know, creating the space for new ideas and placing the bets on new ideas with making sure, as the old expression goes that you don’t bet the ranch, or in our case, we try not to bet the Mansion.


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