Drive Organizational Growth

The Big Think+ Book Club is excited to welcome Growth Strategist and 2x Wall Street Journal best-selling author, Tiffani Bova. Ranked for the last 6 years in the Top 50 Business Thinkers in the world by Thinkers50, Tiffani Bova is a leading thinker who Forbes says “reshapes our perception of growth.” As both a practitioner and academic, she offers a unique perspective and has helped lead the tech industry through several evolutions over her nearly 30-year career as Salesforce’s former Growth and Innovation Evangelist, and previously as a Research Fellow at Gartner and a sales, marketing and customer service executive for start-ups and Fortune 500 companies. Her first WSJ best-selling book is titled GrowthIQ – we’ll be discussing her most recent book, The Experience Mindset.

During the live conversation, Tiffani will discuss:

• The underlying causes of employee dissatisfaction, burnout and weak corporate culture
• How to adopt an ‘Experience Mindset’ that strengthens employee experience and customer experience at the same time
• Key ingredients of a strong corporate culture and superior employee experience
• Strategies to engage employees by providing the right tools, training and support
• Examples of case studies from companies like Unilever, Allstate, Salesforce and more

**Please note that you do not need to have read The Experience Mindsetto attend this session, but we encourage you to purchase Tiffani’s book here. Please also note that this will be an interactive session, and we encourage you to come with questions for our Q&A session.